Sending messages & campaigns

Send an announcement or promotion to your customers through push, SMS, or both.

Sending a one-off message

Merchant Portal → Messaging → New message.

1. Audience — all members, or a group.
2. Message — write it. Short and specific wins: "New flavor drops Friday — Ube is back 🍠"
3. Channel — push, SMS, or both.
4. Send now or schedule for a date/time.

Where messages appear

• Push — on the member's phone lock screen, and in the app's message inbox.
• SMS — as a normal text from your Shop Loyalty number.

Writing messages that get opened

• Lead with the thing, not the brand — "Free topping with any scoop today" beats "A message from Sweet Aloha."
• Under 120 characters for push — lock screens truncate.
• One idea per message.
• Say when — "today", "this week only". Deadlines drive visits.

Scheduling & campaigns

For repeating pushes (weekly special, monthly newsletter), use a marketing automation instead of sending by hand — set it once and it runs itself.

Delivery & results

Every message is logged per member: delivered, opened (push), redeemed. The campaign metrics page shows sent vs redeemed so you know what actually worked — not just what was sent.

Quiet hours & courtesy

Messages respect quiet hours (nothing overnight). Push is free; SMS bills per message, so for non-urgent news prefer push and let SMS be the fallback for members without the app.

Next steps

• Push permission
• Marketing automations