Marketing automations
Beyond the core lifecycle automations (birthday, win-back, 7-day notice, referral), Shop Loyalty runs marketing automations — scheduled campaigns that go out to a group on a schedule you set.
What they're for
- A monthly announcement — new flavor, seasonal item, event night.
- A slow-day offer — "Tuesday: double points" pushed to all members each Monday.
- A group-specific campaign — "VIPs get first taste of the new menu" to your top 10% only.
- A win-back wave — a one-time push to everyone who hasn't been in 60 days.
Setting one up
Merchant Portal → Automations → Add marketing automation.
- Audience — pick a group (or All members).
- Message — write it in your voice. Short beats long on a lock screen.
- Channel — push (free, needs the member app installed) and/or SMS.
- Schedule — once on a date, or repeating (weekly/monthly).
- Offer (optional) — attach bonus points or a group reward to the campaign.
Delivery behavior
- Members without the app installed get SMS instead (standard rates apply) — or you can limit the campaign to push only.
- Campaigns respect quiet hours — nothing goes out overnight.
- Every send is logged per member, and results (delivered / redeemed) show on the automation's performance card.
Voice, not robot
Your campaigns go out under your brand, in words you wrote — the message you type is the message they get. Shop Loyalty never rewrites your content or inserts generic filler. If you'd rather we draft a starting message for you to edit, we can — but what sends is always yours.
Next steps