Campaign metrics — sent vs redeemed

Anyone can send a message. The question is whether it brought anyone in. Campaign metrics answers that for your referral bonuses, birthday offers and campaigns — sent versus redeemed, with prior-period comparison.

Where to find it

Merchant Portal → Metrics → Campaigns (owner-only page).

What it tracks

For each program — referral bonuses, birthday offers, and any campaign with a reward attached:

• Sent — how many went out in the period.
• Redeemed — how many came back and used the reward.
• Redemption rate — the % that turned into a visit.
• Period views — week, month, year, with the prior period alongside so you see direction, not just a number.

Reading it

• Charts show sent vs redeemed side by side — the gap between the bars is your opportunity.
• Summary table gives the exact counts and rates per program.
• Prior-period comparison tells you if this month's birthday campaign did better than last month's — and by how much.

What to do with it

• Birthday redemption rate high? It's working — don't touch it.
• Referral redemptions low? Your customers may not know about the bonus — remind them (see Share your referral code).
• Sent but not redeemed on a campaign? The offer probably needed a deadline or a more specific reward.

Honest numbers

Every redemption here ties to a real check-in — no estimates, no vanity metrics. If a number is zero, it's zero.