Group rewards let you offer something special to one segment — VIPs, weekly regulars, new customers — without making it available to everyone.
A common pattern: create a group reward aimed at your New customers group (e.g. joined within 30 days) — 10% off or bonus points on their first visit. Every new signup sees it in their app immediately; once they're no longer "new" (per your group rules), it disappears.
Shop Loyalty counts redemptions per customer per reward automatically. When someone hits the limit, the reward stops appearing for them — they're never told why, they just see their other rewards. You can reset a customer's limit from their member page if you ever want to.
Group rewards show up on the member's card at check-in like any other reward, tagged with the group name so staff know why that customer has it.