/* Shop Loyalty Blog — light theme, Poppins, mobile-first (matches main site) */
*{box-sizing:border-box;margin:0;padding:0}
:root{
  --brand:#e2548a;
  --brand-tx:#c23a6f;
  --amber:#f4a940;
  --ink:#1e2229;
  --muted:#5a6270;
  --line:#eee2e7;
  --bg:#faf7f5;
}
html{-webkit-text-size-adjust:100%}
body{font-family:'Poppins',"Segoe UI",Helvetica,Arial,sans-serif;color:var(--ink);background:#fff;line-height:1.6;font-size:16px;max-width:100%;overflow-x:hidden}
a{color:var(--brand-tx)}
img,svg{max-width:100%}
h1,h2,h3,h4{line-height:1.25}

/* header — same bar as main site */
header.site{border-bottom:1px solid var(--line);background:#fff}
header.site .bar{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:14px 24px;max-width:1100px;margin:0 auto;flex-wrap:wrap}
.brand{display:flex;gap:10px;align-items:center;text-decoration:none;color:var(--ink);font-weight:600;font-size:17px}
.brand em{font-style:normal;color:var(--brand)}
.navlinks{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.navlinks a.link{font-size:15px;font-weight:500;text-decoration:none;padding:10px 2px;color:var(--ink)}
.btn{display:inline-block;min-height:48px;padding:12px 24px;border-radius:12px;font-weight:700;text-decoration:none;font-size:15px;text-align:center}
.btn.primary{background:var(--brand);color:#fff}
@media (max-width:480px){header.site .bar{padding:12px 16px}}

/* blog index */
.wrap{max-width:760px;margin:0 auto;padding:0 20px}
.hero{padding:52px 0 12px}
.kicker{font-size:12px;font-weight:700;letter-spacing:.1em;color:var(--brand-tx);text-transform:uppercase}
h1{font-size:clamp(30px,6vw,44px);font-weight:800;margin:10px 0 10px}
.sub{font-size:17px;color:var(--muted);max-width:560px}
.rss{font-size:13px;margin-top:12px;display:inline-block;text-decoration:none}
.postlist{list-style:none;padding:28px 0 56px}
.postlist li{border-bottom:1px solid var(--line);padding:26px 0}
.postlist li:last-child{border-bottom:0}
.ptag{display:inline-block;font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--brand-tx);background:var(--bg);border:1px solid var(--line);border-radius:999px;padding:4px 12px;margin-bottom:10px}
.postlist h2{font-size:clamp(20px,4vw,26px);font-weight:700;margin:0 0 6px}
.postlist h2 a{color:var(--ink);text-decoration:none}
.postlist h2 a:hover{color:var(--brand-tx);text-decoration:underline}
.pmeta{font-size:13px;color:var(--muted);margin-bottom:8px}
.pdesc{font-size:15px;color:var(--muted)}

/* article */
article.post{max-width:680px;margin:0 auto;padding:48px 20px 64px}
article.post h1{font-size:clamp(28px,6vw,40px);font-weight:800;margin:10px 0 6px}
article.post .meta{font-size:13px;color:var(--muted);margin-bottom:28px;padding-bottom:16px;border-bottom:1px solid var(--line)}
article.post h2{font-size:22px;font-weight:700;margin:34px 0 10px}
article.post h3{font-size:17px;font-weight:700;margin:24px 0 6px}
article.post p{margin:14px 0}
article.post ul,article.post ol{margin:14px 0 14px 24px}
article.post li{margin:8px 0}
article.post blockquote{border-left:4px solid var(--amber);padding:6px 0 6px 18px;margin:18px 0;color:var(--muted);font-size:16px}
.callout{background:var(--bg);border:1px solid var(--line);border-radius:14px;padding:18px 20px;margin:20px 0}
.callout .cl{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--brand-tx);margin-bottom:6px}
.big{font-size:20px;font-weight:700}
table.cost{width:100%;border-collapse:collapse;margin:18px 0;font-size:14px}
table.cost th,table.cost td{border:1px solid var(--line);padding:10px 12px;text-align:left}
table.cost th{background:var(--bg);font-size:13px}
.backlink{display:inline-block;margin-top:36px;font-weight:600;text-decoration:none}

/* footer — same as main site */
footer.site{background:var(--ink);border-top:1px solid #2c313a;padding:24px;font-size:13px;color:#b9bfc9}
footer.site .inner{max-width:1000px;margin:0 auto;display:flex;gap:18px;flex-wrap:wrap;align-items:center}
footer.site .fbrand{display:flex;gap:8px;align-items:center;font-weight:600;color:#fff;text-decoration:none}
footer.site a{color:#fff;text-decoration:underline}
footer.site a.login{color:var(--amber);text-decoration:none;font-weight:600}